Workshop: Critical Elements of Creating Your Brand and Avoiding Failed Product Launch
This event is free of charge for TABC members. If you are a member, please email firstname.lastname@example.org to RSVP.
When: February 19th - 6:30pm to 9pm
Where: Carr & Ferrell LLP: 120 Constitution Drive, Menlo Park, CA 94025
6:30pm-7:00pm : Business networking - Refreshments and appetizers will be served.
7:00pm-7:45pm: “Brands That Work: Securing Exclusive Trademark Rights and Avoiding Disputes” presented by Aylin Demirci (Attorney at Carr & Ferrell LLP).
Aylin’s Bio: Aylin Demirci is a seasoned attorney in the Intellectual Property Group of Silicon Valley based law firm, Carr & Ferrell LLP. Specializing in trademark & copyright registration and enforcement, Aylin counsels clients in a range of high tech fields in international brand creation, advertising, marketing and licensing strategies. Aylin identifies the individual business needs of her clients and unique aspects of their products and uses a client-specific approach to capture the full value of their brands and secure the best protection for their intellectual property rights.
Description of the Presentation: This session covers an introduction to trademark basics and teaches how to choose, use and register a trademark, avoid trademark infringement and protect your rights.
7:45pm-8:30pm: “How to Avoid a Failed Launch: 10 Critical Elements” presented by Jenn LeBlanc (CEO & Founder of ThinkResults Marketing)
Jenn’s Bio: As CEO & Founder of ThinkResults Marketing, Jenn LeBlanc works with tech CEOs and CMOs to drive results through smarter marketing strategies. Whether it is a 350% increase in web traffic, a 1400% increase in online leads, or a 400% increase in conversion rates, or $1.5B in new revenue, Jenn delivers growth.
Description of the Presentation: As you approach the launch of your company or new product, the details can become overwhelming. With 38-55% of product launches failing, either at market or just prior to launch due to unreasonable risk, there is so much at stake.
Join Jenn LeBlanc, CEO and Founder of ThinkResults Marketing, one of the top ranked agencies in Silicon Valley according to the Silicon Valley Business Journal, to learn about the 10 elements required for a successful launch. This launch assessment methodology is based on years of experiences and dozens of launches, delivering over $1.5B in new revenue to clients
At the end of the presentation, you will have a clear Launch Action Plan based on your unique situation so you can focus your marketing dollars for maximum growth.