Joi is a partner in the Trademark Practice Group of Carr & Ferrell, specializing in international and domestic trademark clearance, registration and enforcement.
Joi counsels a wide range of businesses in managing their trademark portfolios, clearing new marks, developing and implementing enforcement strategies, and in navigating trademark and domain name disputes. Representative clients are in the fields of computer security software, e-commerce, consumer electronics, semiconductors, and business process services. Joi also works with a number of companies whose businesses are focused outside the high tech industry, such as clothing and cosmetics companies, restaurants, sports nutrition and health care service providers.
Prior to joining Carr & Ferrell, Joi worked at an Electronic Design Automation (EDA) company where she contributed to management of the trademark portfolio. In 2005, she spent a term at the University of San Francisco School of Law, teaching the Internet & Intellectual Property Justice Clinic as an adjunct faculty member.
In addition to her trademark practice, Joi enjoys playing an active role in the development of domain name policy. As 2012-2013 Chair of the Domain Disputes & Whois Subcommittee of the Internet Committee of the International Trademark Association (INTA), she was responsible for guiding the Subcommittee in monitoring and helping to shape policies impacting brand owners’ ability to protect and enforce their marks online. During her tenure, Joi contributed to the submission of numerous public comments on domain name governance policies of ICANN in areas such as WHOIS reform, the regulation of domain name privacy and proxy services, registrar accreditation requirements and the Uniform Domain Dispute Resolution Policy (“UDRP”). She routinely advises clients in domain name dispute and acquisition matters and provides counseling and litigation support in keyword advertising disputes. Complementing her active trademark practice, Joi enjoys exploring new legal challenges facing brand owners, particularly those arising in the context of data and security breaches. In 2014, she organized and moderated the INTA Internet Conference panel focusing on Security & Surveillance issues, and in 2016 was tapped to join INTA’s newly formed Data Security Committee.
When she isn’t dabbling in development of domain name policy or contemplating data security issues, you might find Joi out on the trail, training for her next half-marathon, or working on her next new dessert recipe to tempt her colleagues at the office.
- J.D., Santa Clara University School of Law, High Technology Law Certificate
- B.A., Pennsylvania State University, Mass Communications
- State Bar of California
- International Trademark Association
- INTA Internet Committee, Chair, Domain Disputes and WHOIS Subcommittee, 2012-2013 Term
- INTA Legal Practice Resources Committee, 2014-2015 Term
- INTA Data Protection Committee, Enforcement Subcommittee, 2016-2017 Term
- Security and Surveillance at the International Trademark Association (INTA) Conference
- Strategies for International Trademark Protection: Adding International Trademark Registrations to the Mix
- Searching Trademarks in Foreign Countries and Developing an International Trademark Protection Strategy
- Trademark Protection Process
- Trademark Opposition & Cancellation Process