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Carr & Ferrell > News & Events > Events > WCNC Presents: The Future of Software as a Service

 
WCNC Presents: The Future of Software as a Service

June 28, 2007

You've heard the buzzwords. Software as a Service, On Demand, Subscription-based Software. On behalf of the Wharton Club of Northern California, Carr & Ferrell hosted Joe Ruck, President and CEO of BoardVantage in a discussion regarding his experience running a SaaS company.

The software industry is undergoing a seismic transformation from its traditional client-server, upfront licensing approach to a web based, annuity subscription model, dubbed SaaS. In this discussion, Joe addressed the trends and opportunities in the rapidly evolving SaaS marketplace. For more information about this program, please click here.

Joe Ruck
Joe is President and CEO of BoardVantage. He has led many high-technology companies through successful growth to IPO or acquisition. Prior to joining BoardVantage, Joe was senior vice president of marketing at Interwoven and part of the team that drove the company through one of the most successful IPOs of 1999. Previously, he held sales, marketing, and executive positions at Sun Microsystems, Network Appliance, and Genesys Telecommunications, subsequently acquired by Alcatel. Joe holds a BS in engineering from Oregon State University and an MBA from Santa Clara University.
 
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