November 16, 2007

Social Power hosted a full day workshop designed to demystify social networks, understand the key players, and see the unprecedented business and economic power social networking brings.  Attendees learned trends and developments in social networking and how to build a social network action plan to meet business objectives.

The following is a list of presenters and their respective topics:

• Robert Scoble of Scobleizer andPodtech.net presented “The Social Starfish”: Understanding Social Networking’s Reach
• Sajjad Jaffer of SocialPower Advisors presented The Network Effect: Reinventing “Business as Usual”
• Ellen Leanse of SocialPower Advisors discussed the features, capabilities, and tactics that power business today
• Jen Grant, Head of Marketing at Google Open Social, discussed the vision and direction from Google and the Open Social alliance
• A featured panel of CEO’s, including Renaud Laplanche (Lending Club); Gautam Godhwani, (Simply Hired); Jason Holloway (Face It!) and lead by Dave McClure (Stanford Faculty, PayPal, 500Hats), discussed strategies for success on social networks
• Jefferson Scher, Partner at Carr & Ferrell LLP, presented Security and Privacy in the Open World
• A panel including Hermann Calabria (iVouch); Chris Neumann (Face It!); Andy Stack (Virtual Vacations); Ellen Leanse (222do) and moderated by Sajjad Jaffer (Social Power Advisors) on The Rise of Apps: How & When they Make Business Sense
• Ellen Leanse of SocialPower Advisors and Jerry Michalski, Chief Strategist at Sociate presented “Business Remix” Warm Up: Lessons from the Pros
• Jerry Michalski and the Business Remix Team presented a session on how to write a winning business plan

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