January 24, 2008

A well established brand is the most valuable property in many acquisitions -- and simultaneously, the fragile and complex to value. Failure to conduct appropriate due diligence, errors in documenting the transfer, and misunderstanding of the law may undermine efforts to capitalize on an acquired mark. Led by Carr & Ferrell Partner, Jefferson Scher, the two-hour discussion was on best practices for handling trademarks in business transactions.

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INTA is a not-for-profit membership association dedicated to the support and advancement of trademarks and related intellectual property as elements of fair and effective national and international commerce.  Please click here for further information.

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